Brief: End speciesism (the notion that humans are superior beings)I DON’T LIKE THIS PLACE,
SAVE ME
Save our friends!
Solely constructed and used by us, the internet gives an unfiltered reflection on how humans see the world. For some species, this means that the very name we gave them means meat. A quarter of inner city children have never seen a cow, a sheep, or come face to face with a chicken, and studies show that people feel more empathy with animals that they are familiar with. But if you search for chicken, scallop or salmon online, the animals are nowhere to be found.
Sadly, only food shows up.
This digital only campaign aims to change that,
by saving animals – to pinterest boards.
Combining horror and cuteness we give animals a chance to convey a simple yet urgent message from someone who just realized that they are surrounded by their dead friends:
SAVE ME
By saving animal pictures to boards we can bring more living friends into the feed, and move actual animals ahead of their food counterparts in search rankings.
Saving animals, humans and pinterest from the speciesism that surrounds us.
Copywriter
Adam Lundgren
Elias Karlsson
Art director
Hanna Rönnås
Isabelle de Susini
Christopher Runström
Designer
Erik Gomér
One Show Young Ones 2023